writing – HallyuTones

[Interview] EMBA: Lover of all things music

Mar 24, 2026

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Hello and welcome back to HallyuTones — always focused on sound, stage, and substance. As mentioned continuously in my pieces, the work we do at HallyuTones is truly to ensure that we can bring all of the music lovers of the globe together, in particular through the lens of the hallyuwave. One thing that fans…

[Interview] AWU Soars Higher With WINXY

Mar 21, 2026

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hallyutones

in Interviews

Hello and welcome back to HallyuTones – always focused on sound, stage, and substance. Every K-Pop group has a unique story to tell. Years of auditions and training lead up to the public unveiling of a group. Promotions and comebacks showcase new sides to the members and emphasise their unique skills. Beyond that, stories diverge.…

[Writer’s Picks] Best K-pop Songs from February

Mar 14, 2026

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Tshego Matsha

in Writer’s Picks

Hello and welcome back to HallyuTones – always focused on sound, stage, and substance. February was even slower than January, which we already called a slow month. Despite that, there were still a few standout releases worth giving a listen from both established and underrated artists to make the month of Valentine’s complete with a…

[INTERVIEW] Yeju, who knit a ‘life vest’ from music

Feb 23, 2026

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Tshego Matsha

in Interviews

Hello and welcome back to HallyuTones — always focused on sound, stage, and substance. We often speak here, at HallyuTones, about the power of the internet in connecting artists and fans. Our next guest is someone who took traditional marketing practices, like busking, to the internet. Yeju is an artist who shows the versatility of…

[Writer’s Picks] Let’s play Love Game

Feb 21, 2026

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Tshego Matsha

in Writer’s Picks

Hello and welcome back to HallyuTones – always focused on sound, stage, and substance. Every year even before the compliments of the new year can be shared widely, the Valentine’s Day gifts are already lining the shelves of stores. From chocolates, to stuffed animals, to spa treatments; everyone is on the lookout for the best…

[Interview] 1VERSE discuss new single ‘WABIF’ and the journey to their first world tour

Feb 3, 2026

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Tshego Matsha

in Interviews

Hello and welcome back to HallyuTones — always focused on sound, stage, and substance. The 2025 debut of 1VERSE (pronounced “Universe”) quickly captured public attention through its unique background and artistic direction. The quintet, consisting of Hyuk, Seok, Nathan, Kenny, and Aito under Singing Beetle, stood out in the global scene as the first K-pop…

[Interview] Yue & the vision that carried her across the globe

Jan 27, 2026

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Tshego Matsha

in Interviews

Hello and welcome back to HallyuTones — always focused on sound, stage and substance. The world of ‘K-pop’ is such an interesting place. The K in K-pop stands for Korean: this could be referring to the location of the group’s activities and the idol trainee system, the nationality of the members, or even the language…

[Interview] Inside K-Pop: Behind The Lens With Director Han Sa-min

Dec 18, 2025

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Zed

in Interviews

Previously, I explored what goes on in front of the camera in K-pop music videos. Today we will be doing the opposite by going behind the scenes with a director who has a very impressive portfolio! Han Sa-min is the backbone behind some of K-Pop’s most notorious music videos – working with major names such as:…

[Interview] Introducing Andrea Najla; an artist shaped by Jakarta’s love

Dec 12, 2025

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Tshego Matsha

in Uncategorised

Hello and welcome back to HallyuTones — always focused on sound, stage and substance. Part of what brought the HallyuTones team together is the online fan communities we find ourselves in. So from our own experiences, we know just how strong the power of fandom and fan created platforms can be. Another person who can…

[Interview] Lowell Straight On Identity, His New Album and His Path As An Independent Artist

Dec 9, 2025

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Dani Almeida

in Interviews

Hello and welcome back to HallyuTones – always focused on sound, stage and substance. Today we’re introducing rapper, producer and independent artist Lowell Straight, a name that has been expanding the possibilities within Korea’s alternative music scene. Over the past few years, he has been quietly carving out his own direction in music. Starting as…

Tag: writing